Alignment Matrix

	Strategy	Employee	Customer	System
Strategy	Does your strategy complement your customer’s?	Is your employee aware of your customer’s strategy?	Do you know your customer’s strategy as a customer	Do your systems work with your customer’s strategy?

Employee	Does your customer strategy understand your customer’s employees needs?	Does your employee communicate to your customer’s employees?	Do your customers know which relevant employees to talk to?	Do your customer employees understand your systems?

Customer	Does your strategy identify with your customer’s needs	Do your employees behave positively with your customers?	Are you difficult to deal with?	Do your customers understand your systems?

System	Does your strategy work with your customer’s systems?	Do your employees understand your customer’s systems?	As a customer do you know your customer’s system?	Does your system work with your customer’s system?

	Score 5 for every YES	Maximum score 80	How did you do?